American Outdoors and Ruben Rojas Unveil New Limited-Edition Cooler: A Fusion of Function and Art

In an exciting new collaboration, American Outdoors, renowned for its rugged and high-performance coolers, has joined forces with celebrated street artist Ruben Rojas to unveil a limited-edition cooler that seamlessly blends practicality with artistic vision. Proudly crafted in Tennessee, this exclusive cooler embodies a unique fusion of durability and creativity, perfectly reflecting Rojas’s powerful message of positivity and connection.

Ruben Rojas, the visionary behind the “Live Through Love” movement, uses his art to spread a global message of hope and unity. His vibrant murals and impactful installations, seen in urban centers and high-profile venues worldwide, testify to his belief that art can inspire change and elevate our everyday experiences. His philosophy—choosing love over fear and finding beauty in the mundane—resonates deeply with audiences around the globe.The new limited-edition cooler features Rojas’s signature artwork, transforming a standard outdoor accessory into a canvas of inspiration. Adorned with bold, colorful designs that reflect his distinctive “Love” aesthetic, this cooler is as much a statement piece as it is a high-quality piece of gear. Designed to keep your drinks cold, it also reminds you that the best moments in life can’t be downloaded—they must be experienced.

This cooler is more than just a tool; it symbolizes Rojas’s message that “You Can’t Download Love. You must live it every step of the way.” This new AO Cooler x Ruben Rojas is built to encourage you to live fully in the present and embrace every adventure with love and enthusiasm.

The collaboration between AO Cooler and Ruben Rojas highlights a seamless blend of premium American craftsmanship and a dedication to spreading love. The cooler features superior ¾” thick polyurethane closed-cell foam insulation, an eco-friendly and durable welded TPU liner, and a generous capacity that holds up to 24 cans and 14 lbs. of ice. With a removable shoulder strap for convenience, it’s perfect for beach days, outdoor gatherings, or weekend getaways.Available exclusively through the AO Cooler website, this limited-edition cooler is a testament to how art and utility can enhance our lives. Launching soon, this unique collaboration between Ruben and American Outdoors offers a rare opportunity to own a product where form and function come together to inspire and uplift. Don’t miss your chance to be part of this artistic and practical innovation.