🏁 AO Coolers Partners with American Rally Association to Bring the Chill to the Podium

AO Coolers is proud to announce our new partnership with the American Rally Association (ARA), the premier national championship series for stage rally in the United States. As an official contingency sponsor and merchandise supplier, AO Coolers is hitting the dirt with some of the most daring drivers and dedicated teams in motorsports.

Known for our “insanely reliable, heavy-duty quality,” AO products are built for adventure—whether that’s off-roading, overlanding, boating, or, now, full-throttle rally racing. We’ll be supplying ARA-branded coolers to top-finishing Regional competitors throughout the 2025 season and supporting podium celebrations at events across the country.

But that’s not all—we’re also launching co-branded AO x ARA gear available both online and at select ARA events. It’s a new way to celebrate the grit, speed, and spirit of rally with the cooling power that keeps up.

While we may be new to rally, AO Coolers has long been a trusted name in off-road racing, counting elite competitors like Can-Am factory driver Sara Price among our brand ambassadors. Her multiple stage wins at Dakar prove what we’ve always known: performance starts with preparation—and a cooler you can count on.

Stay tuned for race updates and more as we take the rally world by storm.

Coolers Built for Champions.™